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First day at WTM'19: Benidorm with the Minister of Tourism, ABTA and Jet2 Holiday

Benidorm surpasses expectations in a year with uncertainties

First day at WTM'19: Benidorm with the Minister of Tourism, ABTA and Jet2 Holiday

The World Travel Market 2019 just began, the first of the major tourism fairs in Europe, which closes the calendar of major tourism events and has the maximum interest of the sector by the tense situation regarding the implementation of Brexit, a decision postponed until January, and the aftermath of the closure of Thomas Cook.

Spain remains the leading destination for the British in 2020, according to ABTA, confirming the optimism that moves from the Spanish Tourist Office in London, focusing the priority on maintaining connectivity between the United Kingdom and the Mediterranean and continue with the traditional promotion, complementing it with online actions, the basis for the new management of holidays in all markets, especially in the British market.

Today's day has been spent between institutional contacts of Benidorm with the Minister of Tourism, Reyes Maroto, the President of the Generalitat, the Secretary of Tourism and the Director General of Tourism, thus having a physical presence of Benidorm with the Comunitat Valenciana and Spain's Brand.

Following this, working meetings were held with ABTA, the Association of British Travel Agents, and with the senior staff of the tour operator Jet2 Holidays.

It should be noted that there has been a shift from a feeling of uncertainty in the last edition to improving expectations and preparing objectives for 2020. Benidorm continues to bet and strong for the British market.

First day main highlight is that certainties have been shared and the good evolution of Benidorm as a destination has been noted. "Benidorm is a destination for everyone and has a unique offer", Benidorm team highlighted, emphasizing that the British market can fully enjoy their holidays in that city.

The agenda of Benidorm's team at the London Fair contains appointments for this afternoon and tomorrow with national and international tourism officials.